[B]ad Trucks - What You Can Do To Help

What you can do to help

If you are concerned about atmospheric pollution and would like to stop the circulation of ad trucks, we have six main actions. First, you can write to your local politicians expressing your concern about ad trucks.

First, please write to Benoit Labonte, mayor of the Ville Marie borough, Helen Fotopoulos, mayor of the Plateau de Montreal borough or leave general comments on the the borough's web site.

Second, if you do not have time to write a letter, we've provide a sample letter below that you may paste into your e-mail and send.

Third, you can sign our online petition.

Fourth, you can sign up to our e-mail list in order to get updates on our campaign.

Fifth, you can help us collect information about ad truck use so we can contact these companies and let them know that we do not want them to use ad trucks. Please write to erik AT ubercultre DOT org with any ad truck information. Please see our list of companies who use ad trucks page. Finally, these suggestions are not limiting, get creative and help us rid the city of driving billboards forever.

Sample Letter

To Whom it May Concern,

I am concerned about the use of trucks solely for the purpose of advertising. Ad trucks are a cause of atmospheric pollution, visual pollution and a nuisance to drivers and pedestrians in the downtown core of Montreal. The city of Montreal has committed itself to the protection of the atmosphere from pollutants and has committed to reduce the amount of traffic through the application of the Charter of Rights and Responsibilities.

I therefore request the city of Montreal and its boroughs to stop the circulation of ad trucks by rewriting by-law 531 (Ville Marie) or 498 (Plateau Montreal) to be more specific. We would like this by-law to read, "No vehicle may circulate the streets of Montreal solely for the purposes of advertising”. We also request that the city increase the fines for violators of this by-law. If the laws are contested, we would like to city pursue this matter and not back down. We are concerned about the impact these vehicles have on the state of our air quality and would like action to stop this practice.

Thank-you.